How to Choose the Right Custom Packaging Boxes UK for Your Products

Custom Packaging Boxes UK

Custom packaging has become one of the significant elements for branding and marketing of products in the era of e-commerce and online businesses. The selection of right custom packaging boxes UK can make all the difference. There is a wide range of packaging solutions available in the market to pack and ship products. With unlimited options of shapes, sizes, materials, finishes and printing, the selection of perfect packaging which caters to all the requirements of your products and company is becoming a complex and daunting task. It takes a lot of planning, time, and energy to get the right one. If you are unaware of how to select flawless custom packaging UK boxes to rapidly grow your business, this blog will guide you through the process. In this guide, we will discuss various factors you need to consider while choosing your product packaging boxes.

Understand the Importance of Custom Packaging Boxes for Your Business

Before diving into the designing process of right custom box packaging, it is important to understand the basic purpose of packaging. The primary function of any product packaging is to keep the product safe on retail shelves, stores and during shipping. In addition to this, it is one of the most effective tools of marketing and branding. Brands customise their packaging to distinguish themselves from the rest. There are unlimited benefits of custom packaging to your business. If you want to boost your business with effective packaging, you must consider the following factors.

Product Protection

Product protection is the basic function of packaging. They are created with premium quality materials such as cardboard, kraft paperboard, corrugated chipboard, and rigid materials to make it strong enough to protect the products. If your product is fragile and delicate like jewelry, ceramics, electronics, artwork or antiques, you must choose strong and durable material. Custom rigid boxes or strong corrugated boxes with foam, bubble wrap, or die-cut inserts are perfect for delicate products. For heavy and bulky items like automatic components, and  heavy machinery, you can have single, double-wall or triple-wall custom corrugated boxes. They are very strong and impact resistant. For sensitive items like pharmaceutical and food products, strong custom boxes made of not-toxic, non-reactive and moisture resistant boxes are suitable. The protection of your product is the first thing you should be kept in mind while selection of right Custom Packaging Boxes UK for Your Products

Product Visibility

In addition to protection, the custom boxes packaging are used to enhance the product visibility in the retail shelves. While designing the packaging boxes, you should keep in mind the overall appearance of the box. Your custom packaging boxes should be eye-catching and attractive to grab the attention of the public in crowded market places. Consult with professional graphic designers to design a luxury packaging box that not only attracts people but also influences their buying decision. You can make your product noticeable and grow business by creating visually appealing custom packaging. 

Branding and Marketing

Custom packaging boxes with logo, and other branding elements like product and company information, slogans, taglines and images create awareness in the general public. The branding elements are essential for popularity and familiarity. Therefore, you must design custom printed boxes that give you a distinctive identity. Your custom boxes and packaging should communicate your brand values and message to the target audience. You can customise your product boxes from leading custom packaging boxes UK suppliers and manufacturers at affordable rates. 

Know Your Target Audience Before Choosing Custom Packaging Boxes UK for Your Products

After understanding the purpose of product packaging you must know your target audience. It is the crucial step in designing and manufacturing of custom packaging boxes. Your packaging should be emotionally appealing to your customers. It should reflect their values, preferences and needs. By creating a custom box packaging that resonates with your clients, you can boost your sales easily. You have to consider the following factors to know the psyche of the target audience.

Demographics 

While designing the custom boxes and packaging, research the age, gender, and economic status of your customers. If you are selling children products like garments, or toys, your box should be specially designed to attract and engage children. The young and elite class clients pay more attention to aesthetics and luxury product packaging. Hence, a little research of the target audience helps you build an exclusive packaging to increase your business growth. 

 Values and preferences

Similarly, you should have superior knowledge of values and preferences of your target audience while designing the custom packaging boxes in the UK. For example, if your target audience is eco-conscious and nature-loving, your packaging should be biodegradable, environment-friendly and recyclable. You can create earth-friendly custom box packaging by using sustainable materials like kraft chipboard, hemp paperboard, and many other recyclable materials to appeal to the target audience. 

Understand the Product Needs and Requirements

 A right custom packaging box should fulfill all the needs and requirements of your product. Understanding the needs of products is essential for building the perfect packaging box without any mistakes. It will save your time, energy and money. You should consider the following factors to meet the demands of your brand and product.

Packaging Usage

Determine the purpose of your box. There are various functions and usages of custom packaging boxes. They are used for shipping items, displaying products on the shelves, promotion of items, luxury and expensive presentation of gifts. By understanding the usage of the box, you can create the perfect box to meet the requirements of your product. 

Size and Shape of Your Products

Custom packaging boxes are available in various sizes, shapes and designs. In order to make a perfect box you need to know the exact dimensions of your products. To find exact dimensions, measure the length, width and height accurately, so that your product fits in the box perfectly. 

Weight and Delicacy of Your Product

There are different types of boxes with different features. If you have a small, lightweight and fragile product, you need a special kind of packaging to take care of products from environmental damages like pressure, shock, or moisture and temperature. Inserts, lids or cushions are required to make the boxes of fragile items like candles, shock-resistant. 

Selection of Right Materials

There are a wide range of materials available in the UK for manufacturing of custom boxes and packaging of your product. Every product has its own unique features and characteristics. Selection of the right material for packaging is an important factor. You must study the various types of materials and their benefits, before manufacturing your aesthetic packaging boxes 

Rigid Paperboard	Thick, non-collapsible, and premium-looking Offers superior protection and luxury appeal Supports foil stamping, embossing, magnetic closures Long-lasting and reusable
Kraft Paper	100% eco-friendly, biodegradable, and recyclable Brown rustic appearance (can be printed or coated) Strong tear resistance Suitable for sustainable brands
Corrugated Cardboard	Made of multiple layers (fluted inner layer + linerboards) Strong, rigid, and highly protective Excellent cushioning for shipping Available in single, double, and triple-wall thicknesses
Cardboard (Paperboard)	Lightweight yet durableEasy to cut, fold, and print on Cost-effective and recyclableSmooth surface for high-quality printing and lamination
Chipboard (Greyboard)	Made from recycled paper pulpSmooth and sturdy surface Budget-friendly alternative to rigid boxes Can be laminated or wrapped for branding

Cost and Budget Considerations

The cost of packaging is another important factor to consider while making packaging. The boxes should be affordable and budget-friendly. This is a challenging task for new or small businesses. To keep the production within budget, order custom packaging boxes from a reliable and famous packaging manufacturer like Artsy Packaging. They offer reasonable prices in bulk orders. They don’t have any hidden changes. Moreover, many offer free delivery all over the UK. 

Selection of Right Custom Packaging Boxes UK Supplier

The selection of reliable and credible custom packaging companies is critical in the journey of creating right packaging solutions. The experienced and professional packaging experts can provide you with sturdy and durable custom packaging boxes in premium quality. With years of experience and expertise, they can create custom box packaging that fulfill your needs and reflects your identity. Their engaging and attractive boxes makes your product noticeable, and influences the buying decisions of customers. 

If you are looking for a reliable and experienced Custom Packaging Boxes UK supplier and manufacturer, Artsy Packaging is the name you can trust on. Talk to us today via phone ( 01215824303 ) or email at hello@artsypackaging.co.uk,  and let’s get to work to develop your perfect packaging solution.

Conclusion 

Choosing the right custom packaging boxes for your product in the UK is not a simple task. You have to understand the importance, needs and requirements of your product. From selection of design, material, finishing and to the selection of perfect custom packaging boxes to a UK company, it is a very complex and timetaken process. You can make the process easy by following the step by step guidelines like understanding the purpose of packaging, and values and preferences of the target audience. You can create a high-end packaging box that helps your brand rapidly grow in the competitive market of Great Britain.  Feel free to reach out for additional details or Request a quote.

Frequently Asked Questions (FAQs)

 Why is custom packaging important for my business?

Custom packaging boxes are important in the modern competitive market. They offers various benefits such as:

• Keep products safe and secure during shipping and transportation.
• Enhanced the perceived value of your product.
• Improve customer experience and satisfaction.
• Custom packaging boxes encourage customers to make a repeat purchase.
• Cost-effective and effective tool of martin and branding

 What materials are best for custom packaging boxes in the UK?

The best materials for custom boxes and packaging are cardboard, hemp paperboard, kraft board, corrugated cardboard and recyclable materials. They offer sustainability, functionality, flexibility and affordability to custom boxes.

How can custom packaging boxes improve my brand identity?

The visually appealing custom-printed boxes with your brand logo, personalised colors, graphics, and texts directly communicate your brand message to your customers. Your custom boxes are like a billboard that reflects your brand identity. It communicates your brand message and creates awareness among the masses. 

How can I design packaging that appeals to my target audience?

In order to create a box that resonates with clients preferences and values you must research your customers’ demographics, preferences, and values. Use colours, fonts, and materials that align with their interests. For instance, eco-friendly materials for environmentally conscious buyers.

 Can I order custom packaging boxes in small quantities?

Yes you can order as minimum as 100 boxes for your business. If you need custom packaging boxes for small business or a new start-up, you can contact Artsy Packaging and place your order. You will have premium quality custom packaging boxes at reasonable and competitive wholesale prices.